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How does it work?

The Process

The Details

1. Request Topic

First, you specifying the topic you care about, and  give details on the market (country) and language you are looking for.

5. AI Analysis

Gist leverages LLM technology to summarise insights and recommendations from the raw data.

2. Initial Data Collection

Gist collects data from our range of digital sources including search engines, content networks, and social media platforms.

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6. Human Sense Check

The Gist Team review all outputs to ensure they make sense and any data outliers are explained where possible.

3. Viability Check

Gist checks whether there is enough data to allow for viable analysis of your topic. If not, we'll let you know and suggest ways you might be able to get insight on your topic.

7. Dashboard Output

Finally, you receive a link to your full dashboard of data, charts, and insights.  This is usually in your inbox within a working day of submission.

4. Data Analysis

Data collection is expanded and analysis happens, including sizing, thematic categorisation and trend scoping.

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