About Gist

What is Gist?

"Giving the gist" means focusing on the essential information, and avoiding excessive detail.

Gist Insights does just that. It is a digital research tool that explores topics and provides the essentials, letting you focus on the big decisions.

Using Gist is simple. Choose a topic, submit it, and Gist will then draw on constantly updated digital sources and AI summaries - sense checked by human experts - to provide you with data, insights, commentary, and a map of the competition in an easy to investigate dashboard in the next day.

You can find more details on how it works here.

What makes Gist different?

There are three simple things that we think set us apart and help you make better decisions:

Fresh - we use up to date online sources and not old data scraped 18 months ago. We also don't rely on research banks with insights that may no longer be relevant.

Transparent - you see the data, there's no black box. Generative AI and LLMs summarise information effectively, but their sources can be mysterious. This can also be true for some other data providers, who won’t show you the terms or mentions behind their analysis.

We pull the most recent online information and show our sources, so you know how we reached our insights. You don't just get a summary, you get the data too.

Coherent - we provide a combined view of data across multiple digital platforms, coupled with a human review of our reports to make sure that the conclusions fit together. This means that if the data shows something unexpected it's for a good reason, and isn't an AI hallucination.

What is Gist great at?

Gist is about getting you to the essentials of a topic quickly. What it offers is a quick, transparent, and cost-efficient way to scope out something that matters to you so you can focus your time, money, and energy most effectively.

Gist complements bigger research programmes, and is great for:

Understanding and sizing new opportunities – whether that’s competitor mapping, product discovery, or learning about what matters to a potential new audience
Seeing what people care about, who is catching their attention, or just talking the loudest about a subject – which includes images, video, what works, and what doesn’t
Early-stage insights before a bigger commitment – such as an input for pitches, or scoping out a series of options before narrowing down the one or two that you want to take into a full study
Updating past research – especially for providing follow up insight into topics that have emerged from a bigger research project that has now finished and you can't go back to ask more questions

Who is Gist for?

Gist tailors insights and recommendations to you and your organisation, whether you are a big global brand or a small nimble charity. For example we help:

Brands in understanding consumer needs & interests, trend, competition, and opportunities,
Charities and public sector organisations to identify people's interests and informational needs,
Investors looking to uncover expansion, innovation, and opportunity spaces,
Agencies and consultancies helping their clients understand topics in detail.

Who is behind Gist?

Gist was created by Tenrec Analytics. You can find out more about us here.

We are strategic digital experts helping businesses, investors, and governments make better decisions using digital data, consumer and citizen insights, and best practice. We know both the art of the possible with digital data, and what makes a real difference to your decisions and strategy.